Building Blocks for a Successful Investor Presentation

2010 has been an exciting year for technology innovators as we have seen venture capital investments flow back into the market. As a result many of our clients find themselves in the process of courting investors to fund their new ventures.  Thus the topic of “how to put together a successful investor presentation” has been top of mind.  Today’s blog provides guidelines for putting your best foot forward with a polished and persuasive presentation that will help quickly grab the attention of potential investors.

Before you start your presentation it is important to consider the motivations of the audience you are addressing and align your messaging appropriately. Venture capitalists invest in companies that they believe have the best chance of producing a return on investment, so the sole purpose of your introductory presentation is to convince them that an attractive market opportunity exists and that your company is well positioned to capture a large percentage of that market share.

It is important to remember that investors are not first and foremost a technical audience. To grab this audience’s attention you must first sell them on the potential revenue opportunity in the market/s in which your company is serving. After you establish the attractiveness of the market, they need to clearly understand the value proposition of your company, the solution you bring to market and why you have an advantage over other companies in the space.  What they don’t need at this stage is a technology drill down with complicated charts or confusing industry jargon.

Most important, you must not come across as a solution looking for a problem. Your business needs to be solving problems for its customers. Investors rarely fund companies that provide “nice to have” products and/or services. Potential investors must be convinced that the demand your solution is real, in that the target market cannot grow without your product/solution.

The following is a suggested outline to help you structure a successful investor presentation. The ideal presentation should be about 30 minutes and allow for Q&A to drill down on topic areas most interesting to the specific investor/s.

  1. Market Need and Business Model – This is the most important slide and needs to capture the investor’s attention right out of the starting gate. State what problem your solution solves and how you make money from it. How critical is the market problem and what is the impact of your solution?  Highlight market buzz words and trends.
  2. Industry and Market Overview – Overall size of the target market, growth, and expected penetration. Include references to industry analyst reports or other 3rd party sources for credibility.
  3. Product and/or Service Offering – What do you offer, how do they solve the customer’s problem, what validation do you have of their acceptance by potential customers and their effectiveness?
  4. The Management Team – Who are they, what are their areas of expertise, and their past successes. Include your key managers, directors, and advisers. The strength of your management team is absolutely critical to your business success and your ability to raise investment capital.
  5. Strategic Partners – Partners bring credibility (especially big name partners) so be sure to include any company that has bought into your vision tor will help you establish a competitive advantage.
  6. Competition – Who are they and what kind (large incumbents, other startups, substitute solutions)? What are their strengths and weaknesses? What are the barriers of entry in general to new competitors in your market?
  7. Competitive Advantage – Explain your sustainable competitive advantage and how you differentiate yourself. What barriers to entry have you already overcome that will make it more difficult for other competitors to enter the market? Will you be able to patent your technology to defend territory?
  8. Marketing Strategy – How will you sell and market your solution? How do you make money? What are your sales and distribution channels? What markets will you target? Who is the buyer?  What key problems are you solving for the target customer?
  9. Financial Expectations – What is your basic financial strategy in terms of revenue streams and margins? What is the plan (path) for making the business profitable? When will the business be self sustaining (cash flow positive)? Why are your revenues forecast to increase each year?
  10. Funding Request – How much has already been raised (invested) in the company? Who are the current investors, their ownership shares, and composition? How much funding are you seeking now? What valuation are you assuming for the company for this funding request? Discuss any future rounds of capital that the company expects to require. Have a detailed slide of how you arrived at the valuation available for the Q&A session.
  11. Use of Funds – How will you use the funds (be detailed), when do you forecast the various expenditures to occur, and how much?
  12. Exit Strategy – What is the planned exit strategy and when? If the plan is a sale then who are the likely buyers and why? What is the forecast valuation of the company at the exit point? What is the investors expected return on their investment?

With renewed interest in technology innovation by investors, it’s a great time to pursue funding – just make sure your first meeting/presentation is a good one – with the number of companies vying for money, it may be the only opportunity you have.

2 replies
  1. Paul Rosenfeld
    Paul Rosenfeld says:

    Lorraine – Spot on! We’re in the middle of fundraising and have raised capital from at 8 investors to-date. The point that most resonates is that you’re selling yourself. In order of importance, it’s us, then the market size and dynamics. Sometimes it’s reversed.

    We’ve also found that we hardly ever get through the entire outline above because the investors typically have the same question every time: how will you acquire customers? They want to drill down into this, so I’d say identify the key question(s) and ensure you give ’em what they want.

    I’d also offer a sobering thought around what investors these days REALLY want: Traction. They want you to share looking back in the rear view mirror and demonstrating your success, versus talking about what you’ll do. I find it’s a very rare investor with the chops or desire to invest in “I’m gonna do this.”

    One last thought: Guy Kawasaki and others have also written very nice guideposts like this, you might want to point your readers to those as they’ve been helpful to us at Fanminder…Cheers, Paul

  2. Lorraine Kauffman-Hall
    Lorraine Kauffman-Hall says:

    Many thanks for your great feedback, Paul. I agree that traction is a really big deal in today’s investor audience and has to be addressed. Fanminder is a great example of a young company with great customer traction – way to go!

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