Your company has worked hard to develop its product, service or mission. Now it’s time to explode the industry with your first attempt at media exposure. But, before you light that fuse, first make sure your brand is ready to be showcased to the world. Whether the media relations campaign is done by your in-house team or through a hired agency, it’s important that your brand is polished and professional before the first detonation.
We’ve put together a few basic tips to help make sure you are prepared and ready to nail your media relations campaign when you make your big bang.
- Remember that your website, blog, social media, and any offline collateral will serve as a potential source for journalistic research and story development. It is imperative that all of your content has clear and consistent messaging, originality in its presentation, and a professional design and purpose. If you think the website will confuse journalists, prepare a good old fashioned fact sheet that is clearly intended for the media
- Take the time to stand out from the crowd. To be an industry leader you must know your competition and then further develop your brand with a message that differentiates your company.
- Know your intended goal for media relations. Make sure to structure your campaign with tactics that caters to your mission. Making more sales and gaining visibility may mean a very different set of tactics.
- Have a clarified message. Make sure your spokespeople get media training whether or not they want it (LOL). At a minimum, make sure your spokesperson has all of the facts and key messages about the news, and can speak well to the product, service, or mission of the company.
By taking the time to prepare before you make your explosion into the market, your opportunity to hit your target increases and all these efforts will maximize the desired results.