The title is one of the most important determining factors in whether your white paper is downloaded for reading or passed by in search of better content. Unfortunately, the white paper title is often approached as an after thought. And this can have damaging results. A lackluster title can severely impair the performance of an […]
So you are finally ready to write that piece of marketing material that your sales department has been begging you to write for months. You know all the marketing mumbo jumbo about how your product or solution is better than any other thing out there. You know all the industry jargon and buzz words to […]
The old saying, “Nobody ever got fired for choosing IBM,” remind us that having the best information technology product doesn’t always translate to having the most sales. For startups, proving marketing credibility is equally important as demonstrating product fit in the early stages of the sales cycle. Closing those initial deals (without a proven track […]
If you want to improve your search engine optimization (SEO) results (or squeeze out a competitor in page ranking), a properly leveraged PR program could be just the boost you need. Relevant keywords. Link building. Delivering fresh, quality content. These tactics top the list of requirements for a successful SEO strategy – and a well-executed […]
This week’s Persuasive Marketing Blog Post features marketing pro, Susan Lowe, who has a rich background in product marketing with companies ranging from start-ups to large enterprise companies. She shares great tips for utilizing online surveys to keep customers happy and loyal to your products. As good marketers, we should never forget that our job […]
OK, ok, it’s true. Yes, you need a social media strategy even if you’re a B2B technology company. Although B2B still lags behind in social media use compared to consumer companies, we’ve reached that point where it can’t be ignored in any segment. The key is to establish a social media plan that supports your […]
Recently Attain Marketing joined forces with AgileValue, a Silicon Valley- based consulting firm focused on helping technology companies launch new companies and products, to provide a full range of start-up marketing services. In this blog post, Susan Knorr, AgileValue Principal with over 20 years of experience in executive sales and marketing management, talks about the […]
Content marketing is about creating and distributing informative content that will help to convert prospects into customers and customers into repeat buyers. The goal is to gain opt-in permission from relevant target audiences to continually deliver content via email or other social media channels. Ongoing exposure fosters a relationship that provides multiple opportunities for conversion […]
We’re several years into the era of “Marketing 2.0” and I’m still surprised at the number of B2B technology companies that have not modernized their marketing approach. Just take a look at the websites of so many technology companies, small and large, and it clearly looks like they are stuck in the early 2000’s – […]
A few weeks ago, I participated in a Webex with CompuCom. I was actually impressed. Their presentation on Microsoft licensing was excellent. They had all of the elements of Microsoft’s latest licensing options packaged together in a consistently formatted, modular structured, and seamlessly flowing presentation. Several different SME’s presented each module, including one presenter from […]
