Entries by Valerie Driessen

How to Use PR to Improve SEO Results

If you want to improve your search engine optimization (SEO) results (or squeeze out a competitor in page ranking), a properly leveraged PR program could be just the boost you need. Relevant keywords. Link building. Delivering fresh, quality content. These tactics top the list of requirements for a successful SEO strategy – and a well-executed […]

Ask Your Customers What They Want. Then Deliver It.

This week’s Persuasive Marketing Blog Post features marketing pro, Susan Lowe, who has a rich background in product marketing with companies ranging from start-ups to large enterprise companies.  She shares great tips for utilizing online surveys to keep customers happy and loyal to your products. As good marketers, we should never forget that our job […]

B2B Social Media Menu: Which Items Should You Pick?

OK, ok, it’s true.  Yes, you need a social media strategy even if you’re a B2B technology company. Although B2B still lags behind in social media use compared to consumer companies, we’ve reached that point where it can’t be ignored in any segment.  The key is to establish a social media plan that supports your […]

3 Events that are Shaping Content Marketing in 2011

Content marketing is about creating and distributing informative content that will help to convert prospects into customers and customers into repeat buyers. The goal is to gain opt-in permission from relevant target audiences to continually deliver content via email or other social media channels. Ongoing exposure fosters a relationship that provides multiple opportunities for conversion […]

B2B Inbound Marketing Quick Start Guide

We’re several years into the era of “Marketing 2.0” and I’m still surprised at the number of B2B technology companies that have not modernized their marketing approach. Just take a look at the websites of so many technology companies, small and large, and it clearly looks like they are stuck in the early 2000’s – […]

What Burger King and Microsoft have in Common: A Customer Centric Approach to Product Marketing

A few weeks ago, I participated in a Webex with CompuCom. I was actually impressed. Their presentation on Microsoft licensing was excellent. They had all of the elements of Microsoft’s latest licensing options packaged together in a consistently formatted, modular structured, and seamlessly flowing presentation. Several different SME’s presented each module, including one presenter from […]

How Not to Name Your B2B Technology Company

Let’s be honest, the perfect company name can’t make a bad business model succeed, nor will a bad name cause a good business model to fail. And yet, when all things are equal, going to market with a memorable and compelling company name is like swimming with the current – it’s just plain easier. A […]