Persuasive Marketing

Amid the Roar of Social Network Spam, Good Content Still Rules
Tweet, tweet, tweet. Social media sites and associated spam are growing in volume every day as new-bees jump on the social networking bandwagon in hopes of growing their network and making a splash – or at least being heard.
The point is that [...]

To effectively market a new product, you must be able to name it and frame it in terms that resonate with your target audience. Potential customers will not buy what they cannot name or understand.
All too often we see technology vendors define their positioning behind closed doors, then cross their fingers and hope the [...]