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©iStockphoto.com/alexsl I have a dear friend whose personal hallmark is, “I’m not for everyone.” She typically makes the statement right up front as a disclaimer when she meets new people. And she is right. She is a strange mix of business savvy sales person, think Ivonka Trump, combined with the unplugged and raw style [...] We’ve asked Robert Mullins, a veteran technology journalist who has written for high-profile publications like Silicon Valley Business Journal and Network World to be a guest contributor for the Attain Marketing blog. We think there’s real value for our readers to hear about PR trends and “in the trenches” stories from the media’s perspective. [...]
©iStockphoto.com/PerlAlexander The point of thought leadership is to express a point of view in the context of market conditions. Most companies focus on their products, functions and features. A real opportunity exists for companies that can paint a vision of the key issues, challenges, needs and requirements that truly concern customers. In doing so [...] Early stage companies face challenges on all fronts, but establishing credibility with mainstream buyers is often one of the biggest marketing hurdles. ©iStockPhoto.com/Sveta A press release claiming market leadership and marketing materials chock full of tidbits about your product benefits and expected ROI may help initiate conversations, but they won’t close deals. For products and services [...] People respond to visual communications – a picture paints 1,000 words, as they say. In the past two years online video has transformed the communications landscape for businesses – and now the video revolution is fully underway. [youtube=http://www.youtube.com/watch?v=BQvp-NPF0Es&w=175] Chew on these numbers a bit if you’re still not convinced that video is a powerful medium: 52% of [...] |
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