Persuasive Marketing

Robert Mullins is a freelance technology writer in Silicon Valley. You can find him online at his Robert Mullins blog.
In my last post, I ticked off five ways PR people can tick off journalists. Now here are the other five, as collected by the Bad Pitch Blog:
5. You’ll be sorry. This hasn’t happened to me [...]

We’ve asked Sara Gates, a respected leader in the information security world who is well known for helping companies move from early to mainstream markets, to be a guest contributor for the Attain Marketing blog. Sara’s expertise in strategy and product management - combined with a “get it done” attitude and practical approach to solving [...]

Robert Mullins is a freelance writer in Silicon Valley. His work can be found at his Robert Mullins blog.
I’ve often been invited to speak to people at PR firms on how to deal with the media. In preparation for one recent visit I did a little online research and came across a post to the [...]

As a follow-on post to our Thought Leadership 101 blog, we’ve asked Gene Kathol, a respected financial services veteran, to discuss how companies can utilize participation in industry standards activities to increase their visibility and overall market stature. During his 33 year career at First Data, Gene Kathol became one of its most tenured and [...]

The fat lady has yet to sing.
In the PR industry we’ve been hearing rumblings of the great shift from the reign of mainstream media to the rule of citizen journalists and social media channels. While we happen to believe that social media has forever changed the landscape of media relations (BTW, a great [...]