Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients.

Enter your email address:

Delivered by FeedBurner

Twitter Me This

by Robert Mullins

Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.

©iStockPhoto.com/joshblake

I witnessed two signs of the end of days in one week this September. First, disgraced ex-Congressman Tom Delay did his star turn on “Dancing with the Stars.” Second, Twitter raised $100 million in VC [...]

September 28th, 2009 | Tags: , , , | Category: Social Media | 3 comments

Ignore Facebook at Your Peril

by Robert Mullins

Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.

I’d thought of Facebook as a fun, entertaining time-waster, which would distract me from work I should be doing to take quizzes on what’s my favorite breakfast cereal or what kind of “Mad Men” character I [...]

September 16th, 2009 | Tags: , , | Category: Social Media | 2 comments

Interview with Jennifer Vancini, Business Development Strategist

by Lorraine Kauffman-Hall

Jennifer Vancini

Today we’re thrilled to be chatting with Jennifer Vancini, the acting General Manager of US Operations for the Symbian Foundation, about the role marketing plays in the successful execution of a business development plan.

Jennifer has over 15 years of experience leading strategic business development initiatives and alliances from genesis to maturity. Her [...]

September 10th, 2009 | Tags: , , , , , | Category: Business Development | 2 comments

Is it Time to Get Real with Your Marketing?

by Valerie Driessen

©iStockPhoto.com/Serge_Vero

Like many of my fellow marketers, I am by nature a rose-colored glasses kind of person. I can put a positive spin on just about anything. And if an overly complex product gets labeled “feature rich”, I’m okay with it.

It is like real estate listings where a small house is dubbed “charming” [...]

September 8th, 2009 | Tags: , , , , , , | Category: Information Technology Marketing | Leave a comment

Is Poor Usability Killing Your Chances for Success?

by Paul Rosenfeld

Paul Rosenfeld is the CEO and Co-Founder of Fanminder, a mobile marketing firm helping small businesses, based in Silicon Valley, CA.

Paul Rosenfeld

If there’s one reason software start-ups fail it’s because they don’t acquire customers.

And if they don’t acquire customers, at least one root cause will be it’s “product ain’t usable.”

I am amazed by [...]

September 3rd, 2009 | Tags: , , , , , | Category: Software Marketing | 5 comments