Persuasive Marketing

Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.
I witnessed two signs of the end of days in one week this September. First, disgraced ex-Congressman Tom Delay did his star turn on “Dancing with the Stars.” Second, Twitter raised $100 million in VC funding [...]

Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.
I’d thought of Facebook as a fun, entertaining time-waster, which would distract me from work I should be doing to take quizzes on what’s my favorite breakfast cereal or what kind of “Mad Men” character I [...]

Today we’re thrilled to be chatting with Jennifer Vancini, the acting General Manager of US Operations for the Symbian Foundation, about the role marketing plays in the successful execution of a business development plan.
Jennifer has over 15 years of experience leading strategic business development initiatives and alliances from genesis to maturity. Her experiences include [...]

Like many of my fellow marketers, I am by nature a rose-colored glasses kind of person. I can put a positive spin on just about anything. And if an overly complex product gets labeled “feature rich”, I’m okay with it.
It is like real estate listings where a small house is dubbed “charming” and a [...]

Paul Rosenfeld is the CEO and Co-Founder of Fanminder, a mobile marketing firm helping small businesses, based in Silicon Valley, CA.
If there’s one reason software start-ups fail it’s because they don’t acquire customers.
And if they don’t acquire customers, at least one root cause will be it’s “product ain’t usable.”
I am amazed by the piss-poor [...]