Persuasive Marketing

Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.
To tweet or not to tweet? That is the business dilemma.
Some companies see value in embracing social media websites such as Twitter, Facebook, MySpace and the like as a new way to connect with their [...]

Most of us occasionally suffer from “following the herd” mentality, but effective positioning requires companies to deviate from the norm and establish their own unique position. When formulating a positioning statement, the statement should (1) clearly articulate the company’s understanding of market needs, and (2) present a defendable value proposition that is meaningful to [...]

One of the unfortunate realities of today’s market is that many marketing campaigns do not yield the results that were hoped for or promised. This usually leads to finger pointing between sales and marketing, and the battle is usually won by the finger with the greater amount of data, no matter how flimsy.
We asked [...]

Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.
Under the heading of things that can be both a blessing and a curse, journalists and the PR people we work with are in agreement on one: embargoes. They can be a simple and fair way [...]