Persuasive Marketing

Traditionally the media and industry analysts have been revered as major market influencers (the people your target audience – those you’re trying to sell to – listen to). A leader position in an analyst report or positive product review was the holy grail of PR efforts. While these influencers continue to wield power, the collective [...]

As I reported back in August, “Traditional PR is Not Dead”, by any means, but the influence of bloggers is certainly gaining ground and should not be ignored as you develop your 2010 public relations strategy.
According to a blog post entitled, “Statistics Show Social Media is Bigger Than you Think” by Erik Qualman there are [...]

Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.
As of this writing, the celebrity gossip scandal involving golfer Tiger Woods is still unfolding, but enough is known to serve as a teachable moment in PR crisis management both for individuals and businesses.
Woods has parceled [...]