Smart Marketing: Repurposing Content

Time is a precious commodity, which is why one huge benefit—maybe the hugest—of repurposing content is the time it can save you in the content creation process. If you invest heavily in content creation, you should be thinking how many different ways it can be promoted. Generally, companies spend lopsided portions of their budgets on […]

The World of Public Relations has Changed Dramatically: Say “Hello” to Media 3.0

Media 2.0 is has run its course: Media 3.0 is the new reality . The traditional public relations agency is on the verge of extinction, tried and true programs are rarely successful—even expensive public relations databases can’t keep track of the changes in the editorial space.  If your public relations agency is talking about things […]

Making a Successful Investor Pitch

Fintech, predictive analytics, cloud, AI, blockchain and cryptocurreny are just a few of the hot markets getting the venture capital dollars in 2017. Since we work with many start-up clients, the question of “how to put together a successful investor presentation” is always an important topic.  This post provides guidelines on how you can putting […]