Keeping Your Company Visible During the COVID-19 Crisis

There is no doubt that we’re going through some tough times right now. In the throes of the COVID-19 pandemic, we’re all experiencing the challenges this worldwide crisis has inflicted on our daily lives, businesses and the global economy.  Historically, businesses begin to cut every non-essential cost during a recession in order to conserve cash […]

Smart Marketing: Repurposing Content

Time is a precious commodity, which is why one huge benefit—maybe the hugest—of repurposing content is the time it can save you in the content creation process. If you invest heavily in content creation, you should be thinking how many different ways it can be promoted. Generally, companies spend lopsided portions of their budgets on […]

The World of Public Relations has Changed Dramatically: Say “Hello” to Media 3.0

Media 2.0 is has run its course: Media 3.0 is the new reality . The traditional public relations agency is on the verge of extinction, tried and true programs are rarely successful—even expensive public relations databases can’t keep track of the changes in the editorial space.  If your public relations agency is talking about things […]