I recently dusted off my copy of “The Seven Habits of Highly Effective People” by Stephen R. Covey and was refreshed again by the book’s tried and true principles. In the new world of social networking with 24/7 Internet and mobile feeds screaming “look at me”, “hear me”, “pay attention to me” − scattered with [...]
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For this week’s blog, I asked longtime PR pro, Staci Busby, to share her insights on crisis communications, a very important topic that inevitably must be faced by all companies and their communicators. With more than 20 years working in corporate, non-profit and agency environments, Staci Busby is an accredited Public Relations Counselor who has [...] 2010 has been an exciting year for technology innovators as we have seen venture capital investments flow back into the market. As a result many of our clients find themselves in the process of courting investors to fund their new ventures. Thus the topic of “how to put together a successful investor presentation” has been [...] Quality not quantity. We’re all familiar with the principle and know it’s a proven discipline in so many aspects of life. So why should this be any different in the new world of social marketing and PR 2.0. Well it’s not. Let’s face it, as good as it may feel having a lot of people [...]
Jessica Johannes I asked a long time colleague, Jessica Johannes, a communications pro with more than 15 years of progressive experience in communications, public relations and marketing for Fortune 500 technology companies, to share her insights on the importance of media training for executives. Her background includes extensive experience developing hard-hitting, creative global communications programs [...] I usually don’t have time to read or watch much that is forwarded to me, even if it comes by way of a highly esteemed colleague. So when I saw the e-mail with a link to an 18 minute video clip, I thought “you’ve got to be kidding” and moved on. But somehow I ended [...] In my last blog post, “The ABCs of Industry Analyst Briefings”, we looked at some of the key fundamentals for successfully briefing industry analysts. Today I bring you bonus tips to add to the list of best practices you can adopt to ensure your company is putting its best foot forward in its analyst relations [...] Briefing technology industry analysts is a learned art rather than a formulaic science. The main objective is to connect with the analysts so they understand your company and solution enough to describe it accurately to others. Some of these “others” include journalists and potential customers who may subscribe to an analyst service. While this objective [...] In 2009, we saw a lot of “innovative”, cost-cutting PR strategies — however, many companies may have cut corners to the point of potentially compromising the basics of a sound program. As stated by Naylor Gray, Frost and Sullivan Director of Global Marketing, in a recent Businessweek article, ”with recovery expected to take hold in [...] |
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