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Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. As of this writing, the celebrity gossip scandal involving golfer Tiger Woods is still unfolding, but enough is known to serve as a teachable moment in PR crisis management both for individuals and businesses. Woods has parceled [...] Robert Mullins is a freelance technology writer in Silicon Valley. You can find him online at his Robert Mullins blog. In my last post, I ticked off five ways PR people can tick off journalists. Now here are the other five, as collected by the Bad Pitch Blog: 5. You’ll be sorry. This hasn’t happened to me [...] Robert Mullins is a freelance writer in Silicon Valley. His work can be found at his Robert Mullins blog.
©iStockPhoto.com/sdominick I’ve often been invited to speak to people at PR firms on how to deal with the media. In preparation for one recent visit I did a little online research and came across a post to [...] We’ve asked Robert Mullins, a veteran technology journalist who has written for high-profile publications like Silicon Valley Business Journal and Network World to be a guest contributor for the Attain Marketing blog. We think there’s real value for our readers to hear about PR trends and “in the trenches” stories from the media’s perspective. [...] |
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