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Top 10 PR No-nos, Part II

Robert Mullins is a freelance technology writer in Silicon Valley. You can find him online at his Robert Mullins blog.

In my last post, I ticked off five ways PR people can tick off journalists. Now here are the other five, as collected by the Bad Pitch Blog:

5. You’ll be sorry. This hasn’t happened to me [...]

Five Big Don’ts for PR People Pitching the Media

Robert Mullins is a freelance writer in Silicon Valley. His work can be found at his Robert Mullins blog.

©iStockPhoto.com/sdominick

I’ve often been invited to speak to people at PR firms on how to deal with the media. In preparation for one recent visit I did a little online research and came across a post to [...]

Traditional PR is Not Dead

The fat lady has yet to sing.

In the PR industry we’ve been hearing rumblings of the great shift from the reign of mainstream media to the rule of citizen journalists and social media channels. While we happen to believe that social media has forever changed the landscape of media relations (BTW, a great [...]

Some of My Best Friends are PR Weasels

We’ve asked Robert Mullins, a veteran technology journalist who has written for high-profile publications like Silicon Valley Business Journal and Network World to be a guest contributor for the Attain Marketing blog. We think there’s real value for our readers to hear about PR trends and “in the trenches” stories from the media’s perspective. [...]