|
||||||
|
Gene Kathol As a follow-on post to our Thought Leadership 101 blog, we’ve asked Gene Kathol, a respected financial services veteran, to discuss how companies can utilize participation in industry standards activities to increase their visibility and overall market stature. During his 33 year career at First Data, Gene Kathol became one of its most [...]
©iStockphoto.com/PerlAlexander The point of thought leadership is to express a point of view in the context of market conditions. Most companies focus on their products, functions and features. A real opportunity exists for companies that can paint a vision of the key issues, challenges, needs and requirements that truly concern customers. In doing so [...] |
||||||
|
Copyright © 2010 Persuasive Marketing - All Rights Reserved 
|
||||||
