Making a Successful Investor Pitch

Fintech, predictive analytics, cloud, AI, blockchain and cryptocurreny are just a few of the hot markets getting the venture capital dollars in 2017. Since we work with many start-up clients, the question of “how to put together a successful investor presentation” is always an important topic.  This post provides guidelines on how you can putting […]

It’s all about the Marketing Buzz!

One common term used to describe marketing buzz is volume, which quantifies the number of interchanges related to a product or topic in a given time period. Basic ROI measurement of marketing buzz includes higher numbers of visits, views, mentions, followers and subscribers. The next level of ROI measurement of marketing buzz—such as shares, replies, […]

Content Writing Is Tough but This Secret Makes It So Much Easier

Blog reality 2017: a reader will only skim. His or her attention is already at saturation when gets to your blog. If your content is not clear and easy to follow, the sad truth is he’ll bounce. Your content must HOOK him or her within the first sentence. Word one is even better. That’s not […]