It’s all about the Marketing Buzz!

One common term used to describe marketing buzz is volume, which quantifies the number of interchanges related to a product or topic in a given time period. Basic ROI measurement of marketing buzz includes higher numbers of visits, views, mentions, followers and subscribers. The next level of ROI measurement of marketing buzz—such as shares, replies, […]

Content Writing Is Tough but This Secret Makes It So Much Easier

Blog reality 2017: a reader will only skim. His or her attention is already at saturation when gets to your blog. If your content is not clear and easy to follow, the sad truth is he’ll bounce. Your content must HOOK him or her within the first sentence. Word one is even better. That’s not […]

Keys to Making a Bang with Your Media Relations Campaign

Your company has worked hard to develop its product, service or mission. Now it’s time to explode the industry with your first attempt at media exposure. But, before you light that fuse, first make sure your brand is ready to be showcased to the world. Whether the media relations campaign is done by your in-house team or through […]