Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. To tweet or not to tweet? That is the business dilemma. Some companies see value in embracing social media websites such as Twitter, Facebook, MySpace and the like as a new way to connect with […]
Most of us occasionally suffer from “following the herd” mentality, but effective positioning requires companies to deviate from the norm and establish their own unique position. When formulating a positioning statement, the statement should (1) clearly articulate the company’s understanding of market needs, and (2) present a defendable value proposition that is meaningful to target […]
One of the unfortunate realities of today’s market is that many marketing campaigns do not yield the results that were hoped for or promised. This usually leads to finger pointing between sales and marketing, and the battle is usually won by the finger with the greater amount of data, no matter how flimsy. We asked […]
https://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.png00Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2009-11-05 15:51:512009-11-05 15:51:51Interview with Patrick Conte: Sales and Marketing – Friends or Foes?
Corporate Social Media Done Right: 5 Lessons Learned
Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. To tweet or not to tweet? That is the business dilemma. Some companies see value in embracing social media websites such as Twitter, Facebook, MySpace and the like as a new way to connect with […]
Positioning: Dare to Differentiate
Most of us occasionally suffer from “following the herd” mentality, but effective positioning requires companies to deviate from the norm and establish their own unique position. When formulating a positioning statement, the statement should (1) clearly articulate the company’s understanding of market needs, and (2) present a defendable value proposition that is meaningful to target […]
Interview with Patrick Conte: Sales and Marketing – Friends or Foes?
One of the unfortunate realities of today’s market is that many marketing campaigns do not yield the results that were hoped for or promised. This usually leads to finger pointing between sales and marketing, and the battle is usually won by the finger with the greater amount of data, no matter how flimsy. We asked […]