Introduction Public relations (PR) initiatives are an essential part of any company’s success. Bill Gates once said, “If I was down to my last dollar, I’d spend it on public relations.” PR helps increase brand awareness, build credibility, and establish a positive reputation in the market. However, generating data from PR activities is not always enough to […]
https://attainmarketing.com/wp-content/uploads/2023/11/public-relations-AI-performance-reporting-scaled.jpeg15242560Lorraine Kauffman-Hallhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngLorraine Kauffman-Hall2023-11-01 08:26:362023-11-01 08:26:37Using AI to Turn Data from PR Initiatives into Actionable Insights for the C-Suite
Businesses use Public Relations (PR) to build visibility, enhance their brand reputation and credibility, and establish meaningful connections with customers. Among the various PR tactics available, a corporate blog stands out as a powerful and versatile platform that can significantly improve a company’s overall PR strategy. This post explains why a corporate blog is an […]
https://attainmarketing.com/wp-content/uploads/2023/07/PR-strategy-blog-scaled.jpg14422560Lorraine Kauffman-Hallhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngLorraine Kauffman-Hall2023-07-19 10:58:562023-07-19 11:02:46Why A Corporate Blog Is a PR Strategy Game-Changer
As a marketer or PR professional, earning media for your brand is a top priority. But with so much competition out there, how do you craft a PR pitch that stands out and wins the coverage your brand deserves? The key is understanding how editors evaluate your pitch based on newsworthiness and audience relevance. Use […]
https://attainmarketing.com/wp-content/uploads/2023/07/pr-pitch-evaluation-scaled.jpg10522560Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2023-07-12 10:05:492024-03-06 09:08:52How Editors Evaluate the Newsworthiness and Relevance of PR Pitches
Using AI to Turn Data from PR Initiatives into Actionable Insights for the C-Suite
Introduction Public relations (PR) initiatives are an essential part of any company’s success. Bill Gates once said, “If I was down to my last dollar, I’d spend it on public relations.” PR helps increase brand awareness, build credibility, and establish a positive reputation in the market. However, generating data from PR activities is not always enough to […]
Why A Corporate Blog Is a PR Strategy Game-Changer
Businesses use Public Relations (PR) to build visibility, enhance their brand reputation and credibility, and establish meaningful connections with customers. Among the various PR tactics available, a corporate blog stands out as a powerful and versatile platform that can significantly improve a company’s overall PR strategy. This post explains why a corporate blog is an […]
How Editors Evaluate the Newsworthiness and Relevance of PR Pitches
As a marketer or PR professional, earning media for your brand is a top priority. But with so much competition out there, how do you craft a PR pitch that stands out and wins the coverage your brand deserves? The key is understanding how editors evaluate your pitch based on newsworthiness and audience relevance. Use […]