It’s a Video Revolution

People respond to visual communications – a picture paints 1,000 words, as they say. In the past two years online video has transformed the communications landscape for businesses – and now the video revolution is fully underway. Chew on these numbers a bit if you’re still not convinced that video is a powerful medium: 52% […]

Content is King

Amid the Roar of Social Network Spam, Good Content Still Rules Tweet, tweet, tweet. Social media sites and associated spam are growing in volume every day as new-bees jump on the social networking bandwagon in hopes of growing their network and making a splash – or at least being heard. The point is that we […]

Speak the Language of Customers

To effectively market a new product, you must be able to name it and frame it in terms that resonate with your target audience. Potential customers will not buy what they cannot name or understand. All too often we see technology vendors define their positioning behind closed doors, then cross their fingers and hope the […]