Today we’re thrilled to be chatting with Jennifer Vancini, the acting General Manager of US Operations for the Symbian Foundation, about the role marketing plays in the successful execution of a business development plan. Jennifer has over 15 years of experience leading strategic business development initiatives and alliances from genesis to maturity. Her experiences include […]
https://attainmarketing.com/wp-content/uploads/2009/09/AdobeStock_134742378-Converted.png33337500Lorraine Kauffman-Hallhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngLorraine Kauffman-Hall2009-09-10 16:34:592017-02-09 23:22:03Interview with Jennifer Vancini, Business Development Strategist
Like many of my fellow marketers, I am by nature a rose-colored glasses kind of person. I can put a positive spin on just about anything. And if an overly complex product gets labeled “feature rich,” I’m okay with it. It is like real estate listings where a small house is dubbed “charming” and a […]
https://attainmarketing.com/wp-content/uploads/2009/09/AdobeStock_111665285.jpeg34569000Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2009-09-08 17:36:342017-02-09 16:25:17Is it Time to Get Real with Your Marketing?
This guest post is written by Paul Rosenfeld, CEO and Co-Founder of Fanminder, a mobile marketing firm helping small businesses, based in Silicon Valley, CA. If there’s one reason software start-ups fail it’s because they don’t acquire customers. And if they don’t acquire customers, at least one root cause will be it’s “product ain’t usable.” […]
Interview with Jennifer Vancini, Business Development Strategist
Today we’re thrilled to be chatting with Jennifer Vancini, the acting General Manager of US Operations for the Symbian Foundation, about the role marketing plays in the successful execution of a business development plan. Jennifer has over 15 years of experience leading strategic business development initiatives and alliances from genesis to maturity. Her experiences include […]
Is it Time to Get Real with Your Marketing?
Like many of my fellow marketers, I am by nature a rose-colored glasses kind of person. I can put a positive spin on just about anything. And if an overly complex product gets labeled “feature rich,” I’m okay with it. It is like real estate listings where a small house is dubbed “charming” and a […]
Is Poor Usability Killing Your Chances for Success?
This guest post is written by Paul Rosenfeld, CEO and Co-Founder of Fanminder, a mobile marketing firm helping small businesses, based in Silicon Valley, CA. If there’s one reason software start-ups fail it’s because they don’t acquire customers. And if they don’t acquire customers, at least one root cause will be it’s “product ain’t usable.” […]