Robert Mullins is a freelance writer in Silicon Valley. His work can be found at his Robert Mullins blog. I’ve often been invited to speak to people at PR firms on how to deal with the media. In preparation for one recent visit I did a little online research and came across a post to […]

As a follow-on post to our Thought Leadership 101 blog, we’ve asked Gene Kathol, a respected financial services veteran, to discuss how companies can utilize participation in industry standards activities to increase their visibility and overall market stature. During his 33 year career at First Data, Gene Kathol became one of its most tenured and […]

The fat lady has yet to sing. In the PR industry we’ve been hearing rumblings of the great shift from the reign of mainstream media to the rule of citizen journalists and social media channels. While we happen to believe that social media has forever changed the landscape of media relations (BTW, a great read […]