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Like many of my fellow marketers, I am by nature a rose-colored glasses kind of person. I can put a positive spin on just about anything. And if an overly complex product gets labeled “feature rich”, I’m okay with it.
It is like real estate listings where a small house is dubbed “charming” [...]
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To effectively market a new product, you must be able to name it and frame it in terms that resonate with your target audience. Potential customers will not buy what they cannot name or understand.
All too often we see technology vendors define their positioning behind closed doors, then cross their fingers and hope [...]
