Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients.

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Using Marketing Automation to Increase Your Profits

Among the biggest buzzwords in the business world today is marketing automation. But what is it – really?

Marketing automation is really just a software application that helps automate repetitive marketing tasks, based on specific input criteria. It is frequently seen in demand generation campaigns, with tools such as Eloqua, Affinium, and E.6. The [...]

It’s a Video Revolution

People respond to visual communications – a picture paints 1,000 words, as they say.

In the past two years online video has transformed the communications landscape for businesses – and now the video revolution is fully underway.

[youtube=http://www.youtube.com/watch?v=BQvp-NPF0Es&w=175]

Chew on these numbers a bit if you’re still not convinced that video is a powerful medium:

52% of [...]