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Jessica Johannes I asked a long time colleague, Jessica Johannes, a communications pro with more than 15 years of progressive experience in communications, public relations and marketing for Fortune 500 technology companies, to share her insights on the importance of media training for executives. Her background includes extensive experience developing hard-hitting, creative global communications programs [...] In 2009, we saw a lot of “innovative”, cost-cutting PR strategies — however, many companies may have cut corners to the point of potentially compromising the basics of a sound program. As stated by Naylor Gray, Frost and Sullivan Director of Global Marketing, in a recent Businessweek article, ”with recovery expected to take hold in [...] Robert Mullins is a freelance technology writer in Silicon Valley. You can find him online at his Robert Mullins blog. In my last post, I ticked off five ways PR people can tick off journalists. Now here are the other five, as collected by the Bad Pitch Blog: 5. You’ll be sorry. This hasn’t happened to me [...] Robert Mullins is a freelance writer in Silicon Valley. His work can be found at his Robert Mullins blog.
©iStockPhoto.com/sdominick I’ve often been invited to speak to people at PR firms on how to deal with the media. In preparation for one recent visit I did a little online research and came across a post to [...] |
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