Persuasive Marketing blog is a collection of inventive thinking, interesting articles and real life experiences shared by our consultants and clients.

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Facebook for B2B? Absolutely.

by Susan Getgood

Not even the most entrenched Luddite in corporate America still questions the value of social networks for reaching the consumer market. How and what may still be up for debate, but it is no longer a question of if, merely when. Even small and local businesses are experimenting with Facebook and Twitter; the ubiquitous F [...]

October 28th, 2009 | Tags: , , , , , | Category: Social Media | 5 comments

Ignore Facebook at Your Peril

by Robert Mullins

Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog.

I’d thought of Facebook as a fun, entertaining time-waster, which would distract me from work I should be doing to take quizzes on what’s my favorite breakfast cereal or what kind of “Mad Men” character I [...]

September 16th, 2009 | Tags: , , | Category: Social Media | 2 comments

Traditional PR is Not Dead

by Lorraine Kauffman-Hall

The fat lady has yet to sing.

In the PR industry we’ve been hearing rumblings of the great shift from the reign of mainstream media to the rule of citizen journalists and social media channels. While we happen to believe that social media has forever changed the landscape of media relations (BTW, a great [...]

August 4th, 2009 | Tags: , , , , , , , | Category: Press Relations | 5 comments

Content is King

by Lorraine Kauffman-Hall

Amid the Roar of Social Network Spam, Good Content Still Rules

©iStockphoto.com/Graffizone

Tweet, tweet, tweet. Social media sites and associated spam are growing in volume every day as new-bees jump on the social networking bandwagon in hopes of growing their network and making a splash – or at least being heard.

The point [...]

June 30th, 2009 | Tags: , , | Category: Social Media | One comment