Attain implemented a multi-faceted marketing program designed to uniquely position the company against its numerous competitors, dramatically increase brand awareness through media exposure and successfully drive new prospects to the AirPatrol website.
After researching the competitive landscape, Attain helped AirPatrol define a new product positioning strategy and create business level messaging that identified the industry need and correlating value proposition of AirPatrol’s new mobile security technologies.
To improve the visibility of the company’s offering and the industry issues they were designed to address, we launched a quick start PR program that associated AirPatrol spokespeople with industry mobile security hot topics. By establishing a steady cadence of media and analyst relationship building activities, we grew the company’s credibility and ultimately improved the monthly volume and quality of coverage.
Additionally, we created new channel marketing programs and demand generation campaigns to drive traffic to the AirPatrol website where new leads could be captured and passed along to internal sales or distributed to VAR partners.