Are Mobile Payments Hot or Not this Holiday Season?
Attain won the PR World Awesome Campaign of the Year for its work on this Riding the Mobile Payments Wave campaign.
The infographic developed by Attain’s creative team was part of a 4-month vertical focused, comprehensive public relations campaign that included an analyst tour, two product news releases, four awards submissions, coordination of media briefings at Money 20/20, a consumer survey and placed editorial.
The infographic visually summarized the results of the consumer focused payments survey that we executed in coordination with a third party survey vendor. By featuring the infographic as part of the news release announcing the survey results and across social media channels, we were able to maximize our results.
The campaign netted 18 feature stories in top payment and business pubs with a potential reach of 100.91M.