RESUME
Profile
Content Marketing & Brand Strategist
From enterprise software to SaaS, I have spent the last 20 years helping 30+ technology companies introduce innovations, penetrate new markets, and cultivate demand.
Work Experience
2012-present
Senior Marketing Strategist, Attain Marketing
- Collaborate with C-level executives and cross-functional stakeholders to define key marketing objectives, develop marketing plans, and maintain brand and marketing alignment
- Perform audience and market segment analysis, articulate the value proposition of complex technologies, and execute content distribution strategies across paid, owned and earned channels
- Responsible for launching more than 25 technology products using outbound and inbound marketing tactics to increase brand awareness and attract technology buyers
- Measure, analyze and optimize the performance of marketing campaigns to improve ROI
- Manage a team of paid contractors to direct multi-faceted digital marketing campaigns for US and international clients
2000-2002
Marketing Manager, Certicom
- Orchestrated a new positioning strategy and strategic plan using print marketing, digital marketing, and events to achieve a 3% market share gain against entrenched competitors in 2001
- Worked with a cross-functional team to direct the launch of a new product line supporting 23% revenue growth in 2002
- Collaborated with executives to develop business plans, improve marketing efficiency by nearly 140% and reduce the marketing budget by over 50%
- Oversaw a team of 3 full-time marketers and 4 paid contractors
Skills
- Content Creation: Adobe Creative Suite, Canva, PowerPoint, ChatGPT, Jasper.ai
- Content Management: WordPress, Wix, Hootsuite
- Marketing Automation: Eloqua, Marketo, SalesGenius, Etrigue, Salesforce
- Public Relations: Meltwater, Prowly
- SEO: Google Analytics, SEMrush, Rank Math, Yoast
Education
Bachelor of Arts
Organizational Development and Psychology
Pitzer College
Certification
Content Marketing
SEMrush
Phone
949.887.6381
©2024 Valerie Driessen