Blog reality 2017: a reader will only skim. His or her attention is already at saturation when gets to your blog. If your content is not clear and easy to follow, the sad truth is he’ll bounce. Your content must HOOK him or her within the first sentence. Word one is even better. That’s not […]
Want to know one of the top keys to copywriting success? It’s one you won’t hear too many pros mention, but it’s super important. To get the reader’s attention, you must make your message clear. Nobody cares how many big words you or I know. In fact, the more complex the subject the more important […]
Are your headlines doing the job? Headlines perform a critical task. They entice your reader to actually read your content. If your headline isn’t clear or doesn’t promise a powerful reward, people will pass it by. Professional Copywriters spend up to 50 percent of their time developing the perfect headline. Here are four simple tips that will help […]
