Effective marketing directly appeals to a buyer’s emotional state, problem, need, or aspirations. Understanding your audience’s demographics, functional requirements, and emotional motivators are the key ingredients of engaging brands and campaigns. One of the most effective tools for gaining this understanding is the creation of buyer personas. These semi-fictional representations of your ideal customers are […]
https://attainmarketing.com/wp-content/uploads/2024/07/buyer-persona.jpg8402500Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2024-07-24 17:30:552024-07-24 17:30:57The Essential Guide to Buyer Personas for B2B Tech Marketers
Content is king, but digital channels are noisy. Even the best marketing assets can get lost in the deluge of AI-generated content. In response, B2B marketers must continually find innovative strategies to enhance online visibility and engage target audiences. Placed editorial content is often an under-utilized marketing tactic that can help your brand stand out. […]
Inbound marketing can set the stage for long-term revenue growth, but only if you avoid common B2B inbound marketing mistakes and set realistic expectations.
https://attainmarketing.com/wp-content/uploads/2024/04/inbound-marketing-mistakes.png6331501Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2024-04-10 14:44:392024-04-10 14:44:41Tech Startups: Common B2B Inbound Marketing Mistakes and How to Avoid Them
The Essential Guide to Buyer Personas for B2B Tech Marketers
Effective marketing directly appeals to a buyer’s emotional state, problem, need, or aspirations. Understanding your audience’s demographics, functional requirements, and emotional motivators are the key ingredients of engaging brands and campaigns. One of the most effective tools for gaining this understanding is the creation of buyer personas. These semi-fictional representations of your ideal customers are […]
High Tech B2B Marketers: Use Placed Editorial to Boost Your Inbound Marketing Results
Content is king, but digital channels are noisy. Even the best marketing assets can get lost in the deluge of AI-generated content. In response, B2B marketers must continually find innovative strategies to enhance online visibility and engage target audiences. Placed editorial content is often an under-utilized marketing tactic that can help your brand stand out. […]
Tech Startups: Common B2B Inbound Marketing Mistakes and How to Avoid Them
Inbound marketing can set the stage for long-term revenue growth, but only if you avoid common B2B inbound marketing mistakes and set realistic expectations.