In a prior blog post, I discussed the fine line between keeping your company communications professional, yet personal.  I suggested that high-quality communications are a positive representation of your company, and a personal touch can really help to draw in your audience so that they make a connection with your company.  This balance is extremely […]

com·mu·ni·ca·tion [kuh-myoo-ni-key-shuh n] noun the act or process of communicating the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs a connecting route, passage, or link; a joining or connecting Communication is one of the single most vital aspects of running a successful business. Great communication draws people in, informs them, […]

THINK LIKE A BANKER! When preparing for meetings with VCs to hopefully gain funding your high-tech start-up, it is important to understand your audience.  VCs are investment bankers.  They all want to know: What is the likelihood that they will get a return on their investment? When will they get a return on their investment? […]