“Thanks to Attain our site traffic more than tripled and we have heightened interest in our offering from our targets, including Fortune 500 leaders and high profile government agencies—our sales team is ecstatic.”
Company Profile
AirPatrol Corporation is the most trusted authority on mobile and wireless threats to enterprises. The company’s comprehensive suite of location-based products helps leading companies in the government, financial, healthcare, corporate enterprise and retail industries keep pace with the expanding requirements of an increasingly mobile world.
Challenge
Entering a new emerging market space with an innovative technology, AirPatrol wanted to leverage the early success they had achieved with high profile partners to open new sales channels and generate more inbound leads, but with limited brand recognition and a start-up budget, AirPatrol executives were uncertain how to best achieve their goals.
Strategy & Tactics
Attain implemented a multi-faceted marketing program designed to uniquely position the company against its numerous competitors, dramatically increase brand awareness through media exposure and successfully drive new prospects to the AirPatrol website.
After researching the competitive landscape, Attain helped AirPatrol define a new product positioning strategy and create business level messaging that identified the industry need and correlating value proposition of AirPatrol’s new mobile security technologies.
To improve the visibility of the company’s offering and the industry issues they were designed to address, we launched a quick start PR program that associated AirPatrol spokespeople with industry mobile security hot topics. By establishing a steady cadence of media and analyst relationship building activities, we grew the company’s credibility and ultimately improved the monthly volume and quality of coverage.
Additionally, we created new channel marketing programs and demand generation campaigns to drive traffic to the AirPatrol website where new leads could be captured and passed along to internal sales or distributed to VAR partners.
Results
Attain helped AirPatrol transform from a relatively unknown technology OEM to a credible upstart in an emerging market space. With elevated market exposure achieved through earned media, article placements and analyst coverage, plus channel marketing programs and direct email campaigns in place, we were able to more than triple the company’s web site traffic and significantly improve the flow of inbound leads.
