In this blog post, Susan Knorr, AgileValue Principal with over 20 years of experience in executive sales and marketing management, discusses PowerPoint sales presentation best practices and how to create a sales pitch that makes the most of that coveted one hour introductory meeting with prospective customers. If your company relies on direct sales, indirect […]
For this week’s blog post, I’ve asked long time colleague, friend and content marketing expert, Rachel Medanic, to help our readers understand how companies can demonstrate thought leadership through content marketing in today’s digitally overloaded world. Rachel has been a marketing pro for over 15 years. Have you ever visited a house being shown for […]
In today’s noisy marketing and PR world, recycling doesn’t work. Markets are evolving, influences shifting, the media changing, and so are the mechanisms for reaching all the cross sections of ideas, influence and buyers spread across various social networks. And even though we know “Content is King”, just pumping out content won’t put your company […]
A few years ago, Brian Solis and Deirdre Breakenridge wrote a landmark book about the shift in public relations to a social media world titled “Putting the Public Back in Public Relations.” This book helped many PR professionals cross the chasm to where mainstream PR exists today, and for that, many are thankful for their […]
If your press relations efforts are failing to achieve the results you desire, media alerts could be just the thing you need to breathe life back into a flat lining PR program. When used in tandem with press releases, media alerts can help to further nurture media relationships and ultimately earn your company more news […]
A lot of companies tend to see only two options for PR around the holidays: holiday story lines and New Year trends. While these may be the perfect recipe for a good holiday PR campaign, it’s time companies think outside the box. As noted in my blog post last year “Tips for Successful Holiday Campaigns”, […]
This week’s Persuasive Marketing blog comes from Pete Bartolik, a freelance writer/editor with whom I enjoyed and valued working with for many years. I think you’ll see why. Pete spent many years as a staff reporter and editor, followed by a virtual lifetime with a PR agency, before hanging out his own shingle. Enjoy! Back […]
For this blog post I’ve asked long time friend and colleague, Robert Lonadier to share his insights on the role of product management and the dynamics of its relationship with marketing. Robert’s career spans the gamut of IT hardware, software, and services with an impressive record of achievement as both a product management and product […]
Interview with Charlie O’Rourke, Financial Services Leader, former SVP of First Data and currently Chief Technology Strategist with the Fotec Group: “The Pros and Cons of Outsourcing” Recent industry surveys reveal that more businesses are using outsourced services as a means of cost-cutting and potentially a strategic business productivity tool. In these studies, executives said […]
For this week’s blog post, I’ve asked long time colleague, friend and community expert, Rachel Medanic, to write about the challenges companies face keeping an authentic voice in today’s “always on” world. Rachel has been a marketing pro for over 14 years and currently is a Community Manager for the Cisco Learning Network. For more […]
