Entries by Lorraine Kauffman-Hall

Interview with Charlie O’Rourke on The Pros and Cons of Outsourcing

Interview with Charlie O’Rourke, Financial Services Leader, former SVP of First Data and currently Chief Technology Strategist with the Fotec Group: “The Pros and Cons of Outsourcing” Recent industry surveys reveal that more businesses are using outsourced services as a means of cost-cutting and potentially a strategic business productivity tool.  In these studies, executives said […]

How to Engage Industry Influencers

Quality not quantity.  We’re all familiar with the principle and know it’s a proven discipline in so many aspects of life.  So why should this be any different in the new world of social marketing and PR 2.0.  Well it’s not.  Let’s face it, as good as it may feel having a lot of people […]

Some Tips and Techniques on the Care and Feeding of Spokespeople

I asked a long time colleague, Jessica Johannes, a communications pro with more than 15 years of progressive experience in communications, public relations and marketing for Fortune 500 technology companies, to share her insights on the importance of media training for executives. Her background includes extensive experience developing hard-hitting, creative global communications programs to promote […]