Entries by Lorraine Kauffman-Hall

Communications in the Social Media Age: Yearning for the Authentic Voice Online

For this week’s blog post, I’ve asked long time colleague, friend and community expert, Rachel Medanic, to write about the challenges companies face keeping an authentic voice in today’s “always on” world.  Rachel has been a marketing pro for over 14 years and currently is a Community Manager for the Cisco Learning Network.  For more […]

Tips for Successful Holiday PR Campaigns

A lot of companies tend to see the holidays as dead air time, some even shut down their PR efforts altogether. The truth is the time period between Thanksgiving and the New Year presents an opportunity to leverage the perceived news lull with a year-end or year-beginning storyline.  Often editors and media outlets are looking […]

Don’t network.

I was recently invited by my alma mater, Vanderbilt University, to speak at student orientation for the incoming MBA students. As I thought about what to say, I realized that one of the most important lessons that I had learned since graduating was that you don’t always have to follow conventional wisdom to succeed in […]

Some Tips and Techniques on the Care and Feeding of Spokespeople

I asked a long time colleague, Jessica Johannes, a communications pro with more than 15 years of progressive experience in communications, public relations and marketing for Fortune 500 technology companies, to share her insights on the importance of media training for executives. Her background includes extensive experience developing hard-hitting, creative global communications programs to promote […]