Harnessing PR Consistency: 4 Strategic Tips for Improved PR Results
To amplify your online visibility and prime the market disruption, you should embrace PR consistency as a marketing superpower.
Entries by Lorraine Kauffman-Hall
Navigating PR Changes in 2024: Tips for Success
In the ever-evolving landscape of public relations (PR), staying ahead of the curve is crucial for success. As we step into 2024, several trends and shifts are reshaping the PR industry. From emerging technologies to changing B2B business behaviors, companies must adapt and innovate their PR tactics to thrive in this dynamic environment. Here are […]
Using AI to Turn Data from PR Initiatives into Actionable Insights for the C-Suite
Introduction Public relations (PR) initiatives are an essential part of any company’s success. Bill Gates once said, “If I was down to my last dollar, I’d spend it on public relations.” PR helps increase brand awareness, build credibility, and establish a positive reputation in the market. However, generating data from PR activities is not always enough to […]
Why A Corporate Blog Is a PR Strategy Game-Changer
Businesses use Public Relations (PR) to build visibility, enhance their brand reputation and credibility, and establish meaningful connections with customers. Among the various PR tactics available, a corporate blog stands out as a powerful and versatile platform that can significantly improve a company’s overall PR strategy. This post explains why a corporate blog is an […]
The Power of a Good Media Pitch: Why It Matters More Than You Think
Whether you’re a small business owner, startup founder, or PR agency professional, getting your message in front of the right journalists and media outlets is crucial. But in today’s crowded media landscape, the competition for attention is fierce. So, how do you stand out from the pack? The answer is simple: with a great media […]
PR 4.0: The Evolution of Public Relations in the Digital Age
Introduction Public Relations (PR) has come a long way since its inception. From the early days of press agentry and publicity stunts to the modern era of digital communication and social media, PR has evolved to adapt to the ever-changing landscape of media and technology. Today, we are witnessing the rise of PR 4.0, a […]
Keeping Your Company Visible During the COVID-19 Crisis
There is no doubt that we’re going through some tough times right now. In the throes of the COVID-19 pandemic, we’re all experiencing the challenges this worldwide crisis has inflicted on our daily lives, businesses and the global economy. Historically, businesses begin to cut every non-essential cost during a recession in order to conserve cash […]
Smart Marketing: Repurposing Content
Time is a precious commodity, which is why one huge benefit—maybe the hugest—of repurposing content is the time it can save you in the content creation process. If you invest heavily in content creation, you should be thinking how many different ways it can be promoted. Generally, companies spend lopsided portions of their budgets on […]
Thought Leadership 101
The point of thought leadership is to express a point of view in the context of market conditions. Most companies focus on their products, functions, and features. A real opportunity exists for companies that can paint a vision of the key issues, challenges, needs, and requirements that truly concern customers. In doing so companies become […]
The World of Public Relations has Changed Dramatically: Say “Hello” to Media 3.0
Media 2.0 is has run its course: Media 3.0 is the new reality . The traditional public relations agency is on the verge of extinction, tried and true programs are rarely successful—even expensive public relations databases can’t keep track of the changes in the editorial space. If your public relations agency is talking about things […]
