Entries by Lorraine Kauffman-Hall

Facebook for B2B? Absolutely.

Not even the most entrenched Luddite in corporate America still questions the value of social networks for reaching the consumer market. How and what may still be up for debate, but it is no longer a question of if, merely when. Even small and local businesses are experimenting with Facebook and Twitter; the ubiquitous F […]

The Art of Predicting Demand

Stephen Walker is the Managing Director of Colborn Morrison, a boutique business strategy, research & advisory, and project-based consulting services firm, based in Richmond, VA. There are a variety of components that must be in place to create and execute on a B-to-B revenue growing marketing strategy; differentiation from competitors, the ability to reach your […]

Twitter Me This

Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. I witnessed two signs of the end of days in one week this September. First, disgraced ex-Congressman Tom Delay did his star turn on “Dancing with the Stars.” Second, Twitter raised $100 million in VC […]

Ignore Facebook at Your Peril

Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. I’d thought of Facebook as a fun, entertaining time-waster, which would distract me from work I should be doing to take quizzes on what’s my favorite breakfast cereal or what kind of “Mad Men” character […]

Interview with Jennifer Vancini, Business Development Strategist

Today we’re thrilled to be chatting with Jennifer Vancini, the acting General Manager of US Operations for the Symbian Foundation, about the role marketing plays in the successful execution of a business development plan. Jennifer has over 15 years of experience leading strategic business development initiatives and alliances from genesis to maturity. Her experiences include […]