In 2009, we saw a lot of “innovative”, cost-cutting PR strategies — however, many companies may have cut corners to the point of potentially compromising the basics of a sound program. As stated by Naylor Gray, Frost and Sullivan Director of Global Marketing, in a recent Businessweek article, ”with recovery expected to take hold in […]
Out with the old, in with the new? Not necessarily. Let’s face it. A lot of business folks jumped on the social media bandwagon in 2009 with little or no results. While social media tactics will continue to be a vital part in a holistic PR program, most specifically around SEO and brand reputation monitoring, […]
As I reported back in August, “Traditional PR is Not Dead”, by any means, but the influence of bloggers is certainly gaining ground and should not be ignored as you develop your 2010 public relations strategy. According to a blog post entitled, “Statistics Show Social Media is Bigger Than you Think” by Erik Qualman there […]
Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. As of this writing, the celebrity gossip scandal involving golfer Tiger Woods is still unfolding, but enough is known to serve as a teachable moment in PR crisis management both for individuals and businesses. Woods […]
Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. Under the heading of things that can be both a blessing and a curse, journalists and the PR people we work with are in agreement on one: embargoes. They can be a simple and fair […]
Not even the most entrenched Luddite in corporate America still questions the value of social networks for reaching the consumer market. How and what may still be up for debate, but it is no longer a question of if, merely when. Even small and local businesses are experimenting with Facebook and Twitter; the ubiquitous F […]
Stephen Walker is the Managing Director of Colborn Morrison, a boutique business strategy, research & advisory, and project-based consulting services firm, based in Richmond, VA. There are a variety of components that must be in place to create and execute on a B-to-B revenue growing marketing strategy; differentiation from competitors, the ability to reach your […]
Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. I witnessed two signs of the end of days in one week this September. First, disgraced ex-Congressman Tom Delay did his star turn on “Dancing with the Stars.” Second, Twitter raised $100 million in VC […]
Robert Mullins is a freelance technology writer in Silicon Valley. His writing can be found at his Robert Mullins blog. I’d thought of Facebook as a fun, entertaining time-waster, which would distract me from work I should be doing to take quizzes on what’s my favorite breakfast cereal or what kind of “Mad Men” character […]
Today we’re thrilled to be chatting with Jennifer Vancini, the acting General Manager of US Operations for the Symbian Foundation, about the role marketing plays in the successful execution of a business development plan. Jennifer has over 15 years of experience leading strategic business development initiatives and alliances from genesis to maturity. Her experiences include […]
