Use Plain Words to Communicate Your Message

Want to know one of the top keys to copywriting success? It’s one you won’t hear too many pros mention, but it’s super important. To get the reader’s attention, you must make your message clear. Nobody cares how many big words you or I know. In fact, the more complex the subject the more important it is to use simple words.

The truth is, people just want you to fix their problems as-fast-as possible so they can get back to what’s really important. Give them 3 steps, not 10. Give them short sentences, not long. And, if you do, they’ll reward you by coming back to read again.

Easy-to-read copy is one of the most important rules in good copywriting. I can tell you from experience that writing this way isn’t as easy as you might think. To make the task easier, I’m going to share a few tips to get you started. If you use them, you’ll begin to see results right away:

How Simplify Your Writing

  • 1. A single great idea is more powerful than two

    Have one main point and restate it throughout your narrative. Research shows that it takes up to six times hearing something before you start to remember it.

  • 2. Use parallel constructions

    Group like ideas together. Contrast where possible. Short bursts of concise sentences is refreshing and memorable.

  • 3. Use lists to pull the reader through your piece

    Lists easy are to follow. They allow people to make a quick scan of your material and decide what they need.

  • 4. Remove as many words as you can without losing the message

    Edit, edit, edit—get rid of words that add no meaning. The saying: less is more is true. Removing visual clutter allows what’s important to gain strength.

    Make sentences clear, concise and useful.

Follow these four tips and you will make your readers happy. And entice them to come back for more.

 

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