I was recently invited by my alma mater, Vanderbilt University, to speak at student orientation for the incoming MBA students. As I thought about what to say, I realized that one of the most important lessons that I had learned since graduating was that you don’t always have to follow conventional wisdom to succeed in […]
In my last post, “IT Buyers Search for the Truth and Come Up Empty Handed,” I talked about the lack of trust companies have with their technology vendors these days. And I posed the question related to vendors being transparent with customers: what are we so afraid of? I had an experience recently that was […]
We’ve asked Sara Gates, a respected leader in the information security world who is well known for helping companies move from early to mainstream markets, to be a guest contributor for the Attain Marketing blog. Sara’s expertise in strategy and product management – combined with a “get it done” attitude and practical approach to solving […]
