White papers can be great lead generation and sales support tools when properly constructed with purpose, impactful design and digestible content. But sadly, many technology companies publish white papers that miss the mark and fail to engage readers. Today’s executive decision makers are busy. They don’t have time to sift through text-intensive white papers in […]

Companies everywhere are trying to harness the amplification and audience-building powers of social media. As social business gets more entrenched, companies are on the hot seat to consistently generate standout content that informs, engages and nurtures the learning (and buying) cycle. This has led to a dramatic rise in investments in content marketing. To win […]

The title is one of the most important determining factors in whether your white paper is downloaded for reading or passed by in search of better content. Unfortunately, the white paper title is often approached as an after thought. And this can have damaging results. A lackluster title can severely impair the performance of an […]