Content is king, but digital channels are noisy. Even the best marketing assets can get lost in the deluge of AI-generated content. In response, B2B marketers must continually find innovative strategies to enhance online visibility and engage target audiences. Placed editorial content is often an under-utilized marketing tactic that can help your brand stand out. […]
Inbound marketing can set the stage for long-term revenue growth, but only if you avoid common B2B inbound marketing mistakes and set realistic expectations.
In the ever-evolving world of B2B content marketing, staying ahead of the curve is crucial. To truly engage your target buyers and set your brand apart, you need to identify and capitalize on trending topics. Use these top five strategies to plan content marketing campaigns that resonate with your audience and amplify your brand’s voice […]
As a marketer or PR professional, earning media for your brand is a top priority. But with so much competition out there, how do you craft a PR pitch that stands out and wins the coverage your brand deserves? The key is understanding how editors evaluate your pitch based on newsworthiness and audience relevance. Use […]
LinkedIn has emerged as a powerful platform for B2B technology companies to showcase their brand and engage with professionals in their industry. With millions of active users, it offers a wealth of opportunities for marketers to expand their reach and increase their LinkedIn company page followers. In this blog post, we share 11 valuable tips […]
In today’s competitive business landscape, establishing thought leadership is a powerful way for companies to differentiate themselves and gain a competitive edge. Thought leadership positions a company as an industry expert, a trusted authority, and a go-to resource for valuable insights and innovative ideas. One of the most effective ways to showcase thought leadership is […]
Building a strong brand and fostering customer loyalty through a brand advocacy program is an effective way to position your company for long-term success. The primary goal of a brand advocacy program is to turn your satisfied customers into enthusiastic brand advocates who actively promote your products or services. The following steps will help guide […]
Facebook now favors video updates in Newsfeeds, and average over 1 billion video views per day. Last year, Buzzfeed scored over a billion video views per MONTH, leading them to launch the new Buzzfeed Entertainment division, led by web video impresario Ze Frank. Listicles are so 2015….video ads are now delivering the hype. And thanks to […]
White papers can be great lead generation and sales support tools when properly constructed with purpose, impactful design and digestible content. But sadly, many technology companies publish white papers that miss the mark and fail to engage readers. Today’s executive decision makers are busy. They don’t have time to sift through text-intensive white papers in […]
