A few weeks ago, I participated in a Webex with CompuCom. I was actually impressed. Their presentation on Microsoft licensing was excellent. They had all of the elements of Microsoft’s latest licensing options packaged together in a consistently formatted, modular structured, and seamlessly flowing presentation. Several different SME’s presented each module, including one presenter from […]
https://attainmarketing.com/wp-content/uploads/2010/09/customer-centric-1.png625114584Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2010-09-28 15:56:262020-06-22 22:10:21What Burger King and Microsoft have in Common: A Customer Centric Approach to Product Marketing
Let’s be honest, the perfect company name can’t make a bad business model succeed, nor will a bad name cause a good business model to fail. And yet, when all things are equal, going to market with a memorable and compelling company name is like swimming with the current – it’s just plain easier. A […]
https://attainmarketing.com/wp-content/uploads/2010/09/AdobeStock_83239887.jpeg35008592Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2010-09-09 17:46:352017-02-10 00:08:46How Not to Name Your B2B Technology Company
I was recently invited by my alma mater, Vanderbilt University, to speak at student orientation for the incoming MBA students. As I thought about what to say, I realized that one of the most important lessons that I had learned since graduating was that you don’t always have to follow conventional wisdom to succeed in […]
What Burger King and Microsoft have in Common: A Customer Centric Approach to Product Marketing
A few weeks ago, I participated in a Webex with CompuCom. I was actually impressed. Their presentation on Microsoft licensing was excellent. They had all of the elements of Microsoft’s latest licensing options packaged together in a consistently formatted, modular structured, and seamlessly flowing presentation. Several different SME’s presented each module, including one presenter from […]
How Not to Name Your B2B Technology Company
Let’s be honest, the perfect company name can’t make a bad business model succeed, nor will a bad name cause a good business model to fail. And yet, when all things are equal, going to market with a memorable and compelling company name is like swimming with the current – it’s just plain easier. A […]
Don’t network.
I was recently invited by my alma mater, Vanderbilt University, to speak at student orientation for the incoming MBA students. As I thought about what to say, I realized that one of the most important lessons that I had learned since graduating was that you don’t always have to follow conventional wisdom to succeed in […]