I have a dear friend whose personal hallmark is, “I’m not for everyone.” She typically makes the statement right up front as a disclaimer when she meets new people. And she is right. She is a strange mix of business savvy sales person, think Ivonka Trump, combined with the unplugged and raw style of comedian […]
https://attainmarketing.com/wp-content/uploads/2009/07/AdobeStock_61026950.jpeg16623800Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2009-07-28 18:38:272017-02-09 16:20:13The Value of Claiming A Niche
We’ve asked Robert Mullins, a veteran technology journalist who has written for high-profile publications like Silicon Valley Business Journal and Network World to be a guest contributor for the Attain Marketing blog. We think there’s real value for our readers to hear about PR trends and “in the trenches” stories from the media’s perspective. And, […]
https://attainmarketing.com/wp-content/uploads/2009/07/weasel-scaled.jpeg16012560Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2009-07-21 19:38:172023-07-12 10:36:35Some of My Best Friends are PR Weasels
Early stage companies face challenges on all fronts, but establishing credibility with mainstream buyers is often one of the biggest marketing hurdles. A press release claiming market leadership and marketing materials chock full of tidbits about your product benefits and expected ROI may help initiate conversations, but they won’t close deals. For products and services […]
The Value of Claiming A Niche
I have a dear friend whose personal hallmark is, “I’m not for everyone.” She typically makes the statement right up front as a disclaimer when she meets new people. And she is right. She is a strange mix of business savvy sales person, think Ivonka Trump, combined with the unplugged and raw style of comedian […]
Some of My Best Friends are PR Weasels
We’ve asked Robert Mullins, a veteran technology journalist who has written for high-profile publications like Silicon Valley Business Journal and Network World to be a guest contributor for the Attain Marketing blog. We think there’s real value for our readers to hear about PR trends and “in the trenches” stories from the media’s perspective. And, […]
Making the Sale: Credibility Counts
Early stage companies face challenges on all fronts, but establishing credibility with mainstream buyers is often one of the biggest marketing hurdles. A press release claiming market leadership and marketing materials chock full of tidbits about your product benefits and expected ROI may help initiate conversations, but they won’t close deals. For products and services […]