Time is a precious commodity, which is why one huge benefit—maybe the hugest—of repurposing content is the time it can save you in the content creation process. If you invest heavily in content creation, you should be thinking how many different ways it can be promoted. Generally, companies spend lopsided portions of their budgets on […]
The point of thought leadership is to express a point of view in the context of market conditions. Most companies focus on their products, functions, and features. A real opportunity exists for companies that can paint a vision of the key issues, challenges, needs, and requirements that truly concern customers. In doing so companies become […]
Media 2.0 is has run its course: Media 3.0 is the new reality . The traditional public relations agency is on the verge of extinction, tried and true programs are rarely successful—even expensive public relations databases can’t keep track of the changes in the editorial space. If your public relations agency is talking about things […]
https://attainmarketing.com/wp-content/uploads/2017/08/change-direction.jpg15003000Lorraine Kauffman-Hallhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngLorraine Kauffman-Hall2017-08-21 12:15:172017-08-17 15:19:14The World of Public Relations has Changed Dramatically: Say “Hello” to Media 3.0
Smart Marketing: Repurposing Content
Time is a precious commodity, which is why one huge benefit—maybe the hugest—of repurposing content is the time it can save you in the content creation process. If you invest heavily in content creation, you should be thinking how many different ways it can be promoted. Generally, companies spend lopsided portions of their budgets on […]
Thought Leadership 101
The point of thought leadership is to express a point of view in the context of market conditions. Most companies focus on their products, functions, and features. A real opportunity exists for companies that can paint a vision of the key issues, challenges, needs, and requirements that truly concern customers. In doing so companies become […]
The World of Public Relations has Changed Dramatically: Say “Hello” to Media 3.0
Media 2.0 is has run its course: Media 3.0 is the new reality . The traditional public relations agency is on the verge of extinction, tried and true programs are rarely successful—even expensive public relations databases can’t keep track of the changes in the editorial space. If your public relations agency is talking about things […]