At Attain, developing winning PR campaigns is what we do. We are especially proud of the team for its work on the Riding the Mobile Payments Wave campaign. Designed for the French security company, INSIDE Secure, the campaign netted the win of PR World’s Awesome Campaign of the Year.
The campaign included a comprehensive plan with a full arsenal of PR tactics deployed.
First, we targeted third party influencers leveraging analyst briefings with top payment security analysts, including Gartner heavyweight Avivah Litan, who gave our client two 1 hour briefings, which is very non-standard for non-clients of Gartner.
In tandem, we were busy getting the news out about INSIDE Secure by launching a rolling thunder campaign about the product, which included a momentum release about key wins with brand name customers.
Also during this time frame, we submitted the product for multiple industry awards. The product line ended up claiming 4 major wins with information security and technology leading publications.
One of the successful components of the campaign was the use of both a short and long word article placement which had amazing success. The longer piece was either placed verbatim or content was used in 8 different publications, all top payment trades.
Finally, we hired a survey firm and launched a holiday payments survey around a thought provoking trend and mobile payments. The coverage for the associated press release with survey results netted almost 18 feature stories in a variety of popular trade and even business press publications.
Sample Coverage
As part of the survey, the graphics team developed an eye-candy infographic that was used in additional stories about holiday payments.
This comprehensive approach to PR campaigning is the most successful way to really make an impact across a vertical sector, gain credibility with industry influencers, produce insane coverage results and make a lasting impression with the target audiences you wish to reach.
We are honored to have received this recognition!
