LinkedIn has emerged as a powerful platform for B2B technology companies to showcase their brand and engage with professionals in their industry. With millions of active users, it offers a wealth of opportunities for marketers to expand their reach and increase their LinkedIn company page followers. In this blog post, we share 11 valuable tips to help you boost your LinkedIn company page followers and maximize your presence on the platform.
- Launch an Internal Communications Campaign:
Start by leveraging your existing network of employees, contractors, advisors, and partners. Implement an internal communications campaign to distribute news, updates, and noteworthy content. Encourage stakeholders to promote these updates on their LinkedIn profiles, thereby increasing your page’s visibility. - Harness the Power of Thought Leadership:
Establish your company spokespeople as thought leaders in your industry. Encourage them to publish articles on LinkedIn, repurposing existing blog posts, articles, or insightful commentary. Once published, promote these articles through your company page to captivate your audience and attract new LinkedIn company page followers. - Create a Strategic Content Calendar:
Organize your content sharing efforts by developing a content calendar through a social media automation tool. When you have new content to share, create a series of posts that highlight different angles or messages over 1-2 months. This consistent and strategic approach will pique the interest of your audience and encourage them to follow your LinkedIn company page for more valuable insights. - Incorporate Engaging Call-to-Actions:
Include compelling call-to-actions in your posts to encourage your audience to engage with your content. Use phrases like “Please share if you find this topic important,” “What do you think of…?” or create polls to encourage interaction. These prompts will increase engagement and attract more LinkedIn company page followers. - Collaborate and Amplify:
Build relationships with partners, customers, and employees by following and sharing their content. Give shout-outs to employees and acknowledge their achievements. By doing so, you’ll increase the likelihood of reciprocation, engagement, and, ultimately, grow your LinkedIn company page followers. - Curate Content from Industry Sources:
Don’t limit your page to self-promotion. Share valuable content from other reputable industry sources. This showcases your dedication to providing relevant insights and positions your company as a reliable source of industry knowledge. Remember, a well-rounded content mix encourages users to follow and engage with your LinkedIn company page. - Harness the Power of Hashtags:
Hashtags are a powerful tool for increasing your page’s discoverability on LinkedIn. Choose relevant and popular hashtags in your industry and include them in your posts. This will expose your content to a wider audience and attract users interested in the topics you cover. - Engage with Your Audience:
Engagement is key to building a loyal following. Make a conscious effort to respond to comments, questions, and messages from your audience promptly and thoughtfully. By actively engaging with your followers, you create a sense of community and establish your company as a trustworthy and approachable brand. - Start a Newsletter:
Utilize LinkedIn’s page post feature to create a monthly or quarterly newsletter. Share valuable updates, insights, and highlights from your company’s activities. This newsletter not only keeps your followers informed but also reinforces your company’s expertise, attracting new LinkedIn company page followers who are interested in your industry. - Boost Your Most Engaging Content:
Identify the posts that receive the most engagement and consider boosting them with LinkedIn’s paid advertising options. By amplifying your most engaging content, you increase its reach, attract new LinkedIn company page followers, and strengthen your overall LinkedIn presence. - Invite Connections to Follow Your LinkedIn Company Page:
Leverage your existing LinkedIn connections to grow your follower base. Send personalized invitations to your connections, inviting them to follow your company page. Remember to emphasize the value they’ll receive by joining your page, such as exclusive content, industry insights, or updates on company news.
Growing your LinkedIn company page followers requires a strategic and consistent social media approach. By implementing the tips mentioned above, you’ll maximize your page’s reach, engage your target audience, and build a thriving community of followers. Embrace the power of LinkedIn, and watch your company’s online presence flourish.
