Entries by Lorraine Kauffman-Hall

Why A Corporate Blog Is a PR Strategy Game-Changer

Businesses use Public Relations (PR) to build visibility, enhance their brand reputation and credibility, and establish meaningful connections with customers. Among the various PR tactics available, a corporate blog stands out as a powerful and versatile platform that can significantly improve a company’s overall PR strategy. This post explains why a corporate blog is an […]

Smart Marketing: Repurposing Content

Time is a precious commodity, which is why one huge benefit—maybe the hugest—of repurposing content is the time it can save you in the content creation process. If you invest heavily in content creation, you should be thinking how many different ways it can be promoted. Generally, companies spend lopsided portions of their budgets on […]

Thought Leadership 101

The point of thought leadership is to express a point of view in the context of market conditions. Most companies focus on their products, functions, and features. A real opportunity exists for companies that can paint a vision of the key issues, challenges, needs, and requirements that truly concern customers. In doing so companies become […]

Making a Successful Investor Pitch

Fintech, predictive analytics, cloud, AI, blockchain and cryptocurreny are just a few of the hot markets getting the venture capital dollars in 2017. Since we work with many start-up clients, the question of “how to put together a successful investor presentation” is always an important topic.  This post provides guidelines on how you can putting […]

It’s all about the Marketing Buzz!

One common term used to describe marketing buzz is volume, which quantifies the number of interchanges related to a product or topic in a given time period. Basic ROI measurement of marketing buzz includes higher numbers of visits, views, mentions, followers and subscribers. The next level of ROI measurement of marketing buzz—such as shares, replies, […]