Entries by Lorraine Kauffman-Hall

Smart Marketing: Repurposing Content

Time is a precious commodity, which is why one huge benefit—maybe the hugest—of repurposing content is the time it can save you in the content creation process. If you invest heavily in content creation, you should be thinking how many different ways it can be promoted. Generally, companies spend lopsided portions of their budgets on […]

The World of Public Relations has Changed Dramatically: Say “Hello” to Media 3.0

Media 2.0 is has run its course: Media 3.0 is the new reality . The traditional public relations agency is on the verge of extinction, tried and true programs are rarely successful—even expensive public relations databases can’t keep track of the changes in the editorial space.  If your public relations agency is talking about things […]

Making a Successful Investor Pitch

Fintech, predictive analytics, cloud, AI, blockchain and cryptocurreny are just a few of the hot markets getting the venture capital dollars in 2017. Since we work with many start-up clients, the question of “how to put together a successful investor presentation” is always an important topic.  This post provides guidelines on how you can putting […]

It’s all about the Marketing Buzz!

One common term used to describe marketing buzz is volume, which quantifies the number of interchanges related to a product or topic in a given time period. Basic ROI measurement of marketing buzz includes higher numbers of visits, views, mentions, followers and subscribers. The next level of ROI measurement of marketing buzz—such as shares, replies, […]

Five Basics for a Good Analyst Briefing

Briefing industry analysts is more of a learned art, rather than a formulaic science. The main objective is to connect with the analysts so they understand your company and solution enough to describe it accurately to others. Some of these “others” include journalists and potential customers who may subscribe to an analyst service. While this […]