There is no doubt that we’re going through some tough times right now. In the throes of the COVID-19 pandemic, we’re all experiencing the challenges this worldwide crisis has inflicted on our daily lives, businesses and the global economy. Historically, businesses begin to cut every non-essential cost during a recession in order to conserve cash […]
Time is a precious commodity, which is why one huge benefit—maybe the hugest—of repurposing content is the time it can save you in the content creation process. If you invest heavily in content creation, you should be thinking how many different ways it can be promoted. Generally, companies spend lopsided portions of their budgets on […]
Media 2.0 is has run its course: Media 3.0 is the new reality . The traditional public relations agency is on the verge of extinction, tried and true programs are rarely successful—even expensive public relations databases can’t keep track of the changes in the editorial space. If your public relations agency is talking about things […]
Fintech, predictive analytics, cloud, AI, blockchain and cryptocurreny are just a few of the hot markets getting the venture capital dollars in 2017. Since we work with many start-up clients, the question of “how to put together a successful investor presentation” is always an important topic. This post provides guidelines on how you can putting […]
One common term used to describe marketing buzz is volume, which quantifies the number of interchanges related to a product or topic in a given time period. Basic ROI measurement of marketing buzz includes higher numbers of visits, views, mentions, followers and subscribers. The next level of ROI measurement of marketing buzz—such as shares, replies, […]
Your company has worked hard to develop its product, service or mission. Now it’s time to explode the industry with your first attempt at media exposure. But, before you light that fuse, first make sure your brand is ready to be showcased to the world. Whether the media relations campaign is done by your in-house team or through […]
In a recent post titled “Five Basics for a Good Analyst Briefing,” we looked at some of the key fundamentals for a good analyst briefing. Today, I bring you five more basics in the list of best practices that you can adopt to ensure your company is putting its best foot forward in its analyst […]
Briefing industry analysts is more of a learned art, rather than a formulaic science. The main objective is to connect with the analysts so they understand your company and solution enough to describe it accurately to others. Some of these “others” include journalists and potential customers who may subscribe to an analyst service. While this […]
Holidays are a great time to do editorial placement campaigns. I just finished pitching a New Year’s pitch that was a whopping success. While many companies tend to see the holidays as dead air time, some even shutting down their PR efforts altogether, savvy PR folks see huge opportunity. The truth is the time period […]
At Attain, developing winning PR campaigns is what we do. We are especially proud of the team for its work on the Riding the Mobile Payments Wave campaign. Designed for the French security company, INSIDE Secure, the campaign netted the win of PR World’s Awesome Campaign of the Year. The campaign included a comprehensive plan with a […]
