Entries by Lorraine Kauffman-Hall

Five Basics for a Good Analyst Briefing

Briefing industry analysts is more of a learned art, rather than a formulaic science. The main objective is to connect with the analysts so they understand your company and solution enough to describe it accurately to others. Some of these “others” include journalists and potential customers who may subscribe to an analyst service. While this […]

Increasing the Quality of Company Communications (Without Losing Your Personal Touch)

In this blog post, Carrie Brooks, a nationally recognized Merit Scholar and communications professional with a bachelor degree from University of Central Florida, Rosen College, highlights keys to keeping business messaging both interesting and professional.  Carrie has recently joined the Attain Marketing team and will be providing public relations program support as well as uncovering new […]

Industry Association Success: 5 Steps to a Winning Value Proposition

This week’s Persuasive Marketing Blog Post features marketing veteran, Susan Lowe, who has a rich background in helping start-ups and big-league companies, like Microsoft, HP, Toshiba, Juniper Networks and Logitech, establish and maintain effective industry alliances and associations.  In this article, Susan shares great tips that will help alliances develop a meaningful value proposition — which […]

Seven Digital Truths for Content Marketers

For this week’s blog post, long time colleague, friend and content marketing expert, Rachel Medanic, is back again to help our readers overcome the challenges of delivering on a robust and engaging content marketing plan for 2013.  Rachel has been a marketing pro for over 15 years and is currently is a Client Services Manager for PublishThis. […]

Sell Your Prospects by PowerPoint Slide 7: How to Create a Truly Powerful Sales Presentation

In this blog post, Susan Knorr, AgileValue Principal with over 20 years of experience in executive sales and marketing management, discusses PowerPoint sales presentation best practices and how to create a sales pitch that makes the most of that coveted one hour introductory meeting with prospective customers. If your company relies on direct sales, indirect […]

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What is Cooking Thought Leader?

For this week’s blog post, I’ve asked long time colleague, friend and content marketing expert, Rachel Medanic, to help our readers understand how companies can demonstrate thought leadership through content marketing in today’s digitally overloaded world.  Rachel has been a marketing pro for over 15 years and is currently is a Client Services Manager for […]