Your company has worked hard to develop its product, service or mission. Now it’s time to explode the industry with your first attempt at media exposure. But, before you light that fuse, first make sure your brand is ready to be showcased to the world. Whether the media relations campaign is done by your in-house team or through […]
In a recent post titled “Five Basics for a Good Analyst Briefing,” we looked at some of the key fundamentals for a good analyst briefing. Today, I bring you five more basics in the list of best practices that you can adopt to ensure your company is putting its best foot forward in its analyst […]
Briefing industry analysts is more of a learned art, rather than a formulaic science. The main objective is to connect with the analysts so they understand your company and solution enough to describe it accurately to others. Some of these “others” include journalists and potential customers who may subscribe to an analyst service. While this […]
Holidays are a great time to do editorial placement campaigns. I just finished pitching a New Year’s pitch that was a whopping success. While many companies tend to see the holidays as dead air time, some even shutting down their PR efforts altogether, savvy PR folks see huge opportunity. The truth is the time period […]
At Attain, developing winning PR campaigns is what we do. We are especially proud of the team for its work on the Riding the Mobile Payments Wave campaign. Designed for the French security company, INSIDE Secure, the campaign netted the win of PR World’s Awesome Campaign of the Year. The campaign included a comprehensive plan with a […]
In this blog post, Carrie Brooks, a nationally recognized Merit Scholar and communications professional with a bachelor degree from University of Central Florida, Rosen College, highlights keys to keeping business messaging both interesting and professional. Carrie has recently joined the Attain Marketing team and will be providing public relations program support as well as uncovering new […]
This week’s Persuasive Marketing Blog Post features marketing veteran, Susan Lowe, who has a rich background in helping start-ups and big-league companies, like Microsoft, HP, Toshiba, Juniper Networks and Logitech, establish and maintain effective industry alliances and associations. In this article, Susan shares great tips that will help alliances develop a meaningful value proposition — which […]
For this week’s blog post, long time colleague, friend and content marketing expert, Rachel Medanic, is back again to help our readers overcome the challenges of delivering on a robust and engaging content marketing plan for 2013. Rachel has been a marketing pro for over 15 years and is currently is a Client Services Manager for PublishThis. […]
In this blog post, Susan Knorr, AgileValue Principal with over 20 years of experience in executive sales and marketing management, discusses PowerPoint sales presentation best practices and how to create a sales pitch that makes the most of that coveted one hour introductory meeting with prospective customers. If your company relies on direct sales, indirect […]
For this week’s blog post, I’ve asked long time colleague, friend and content marketing expert, Rachel Medanic, to help our readers understand how companies can demonstrate thought leadership through content marketing in today’s digitally overloaded world. Rachel has been a marketing pro for over 15 years and is currently is a Client Services Manager for […]
