Entries by Lorraine Kauffman-Hall

Industry Association Success: 5 Steps to a Winning Value Proposition

This week’s Persuasive Marketing Blog Post features marketing veteran, Susan Lowe, who has a rich background in helping start-ups and big-league companies, like Microsoft, HP, Toshiba, Juniper Networks and Logitech, establish and maintain effective industry alliances and associations.  In this article, Susan shares great tips that will help alliances develop a meaningful value proposition — which […]

Seven Digital Truths for Content Marketers

For this week’s blog post, long time colleague, friend and content marketing expert, Rachel Medanic, is back again to help our readers overcome the challenges of delivering on a robust and engaging content marketing plan for 2013.  Rachel has been a marketing pro for over 15 years and is currently is a Client Services Manager for PublishThis. […]

Sell Your Prospects by PowerPoint Slide 7: How to Create a Truly Powerful Sales Presentation

In this blog post, Susan Knorr, AgileValue Principal with over 20 years of experience in executive sales and marketing management, discusses PowerPoint sales presentation best practices and how to create a sales pitch that makes the most of that coveted one hour introductory meeting with prospective customers. If your company relies on direct sales, indirect […]

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What is Cooking Thought Leader?

For this week’s blog post, I’ve asked long time colleague, friend and content marketing expert, Rachel Medanic, to help our readers understand how companies can demonstrate thought leadership through content marketing in today’s digitally overloaded world.  Rachel has been a marketing pro for over 15 years. Have you ever visited a house being shown for […]

Putting the Relations Back in Public Relations

A few years ago, Brian Solis and Deirdre Breakenridge wrote a landmark book about the shift in public relations to a social media world titled “Putting the Public Back in Public Relations.”  This book helped many PR professionals cross the chasm to where mainstream PR exists today, and for that, many are thankful for their […]

Online Reputations and Rabbit Holes

This week’s Persuasive Marketing blog comes from Pete Bartolik, a freelance writer/editor with whom I enjoyed and valued working with for many years.  I think you’ll see why.  Pete spent many years as a staff reporter and editor, followed by a virtual lifetime with a PR agency, before hanging out his own shingle.  Enjoy! Back […]