There is no doubt that we’re going through some tough times right now. In the throes of the COVID-19 pandemic, we’re all experiencing the challenges this worldwide crisis has inflicted on our daily lives, businesses and the global economy. Historically, businesses begin to cut every non-essential cost during a recession in order to conserve cash […]
https://attainmarketing.com/wp-content/uploads/2020/06/AdobeStock_334407639-scaled.jpeg13212560Lorraine Kauffman-Hallhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngLorraine Kauffman-Hall2020-06-22 21:00:162023-07-12 11:53:52Keeping Your Company Visible During the COVID-19 Crisis
Time is a precious commodity, which is why one huge benefit—maybe the hugest—of repurposing content is the time it can save you in the content creation process. If you invest heavily in content creation, you should be thinking how many different ways it can be promoted. Generally, companies spend lopsided portions of their budgets on […]
The point of thought leadership is to express a point of view in the context of market conditions. Most companies focus on their products, functions, and features. A real opportunity exists for companies that can paint a vision of the key issues, challenges, needs, and requirements that truly concern customers. In doing so companies become […]
Keeping Your Company Visible During the COVID-19 Crisis
There is no doubt that we’re going through some tough times right now. In the throes of the COVID-19 pandemic, we’re all experiencing the challenges this worldwide crisis has inflicted on our daily lives, businesses and the global economy. Historically, businesses begin to cut every non-essential cost during a recession in order to conserve cash […]
Smart Marketing: Repurposing Content
Time is a precious commodity, which is why one huge benefit—maybe the hugest—of repurposing content is the time it can save you in the content creation process. If you invest heavily in content creation, you should be thinking how many different ways it can be promoted. Generally, companies spend lopsided portions of their budgets on […]
Thought Leadership 101
The point of thought leadership is to express a point of view in the context of market conditions. Most companies focus on their products, functions, and features. A real opportunity exists for companies that can paint a vision of the key issues, challenges, needs, and requirements that truly concern customers. In doing so companies become […]