Facebook now favors video updates in Newsfeeds, and average over 1 billion video views per day. Last year, Buzzfeed scored over a billion video views per MONTH, leading them to launch the new Buzzfeed Entertainment division, led by web video impresario Ze Frank. Listicles are so 2015….video ads are now delivering the hype.  And thanks to […]

Are your headlines doing the job? Headlines perform a critical task. They entice your reader to actually read your content. If your headline isn’t clear or doesn’t promise a powerful reward, people will pass it by. Professional Copywriters spend up to 50 percent of their time developing the perfect headline. Here are four simple tips that will help […]

Marketing copy that grabs your attention is either effortlessly cool or unbearably cringe-inducing. Hubspot recently profiled a few companies who are getting it right and also distills the learnings from each great copywriting example into some actionable tips. We’d like to share some of our own thoughts on how to consistently write great marketing copy […]