In today’s noisy marketing and PR world, recycling doesn’t work. Markets are evolving, influences shifting, the media changing, and so are the mechanisms for reaching all the cross sections of ideas, influence and buyers spread across various social networks.  And even though we know “Content is King”, just pumping out content won’t put your company […]

The old saying, “Nobody ever got fired for choosing IBM,” remind us that having the best information technology product doesn’t always translate to having the most sales. For startups, proving marketing credibility is equally important as demonstrating product fit in the early stages of the sales cycle. Closing those initial deals (without a proven track […]

A few years ago, Brian Solis and Deirdre Breakenridge wrote a landmark book about the shift in public relations to a social media world titled “Putting the Public Back in Public Relations.”  This book helped many PR professionals cross the chasm to where mainstream PR exists today, and for that, many are thankful for their […]