If your press relations efforts are failing to achieve the results you desire, media alerts could be just the thing you need to breathe life back into a flat lining PR program. When used in tandem with press releases, media alerts can help to further nurture media relationships and ultimately earn your company more news […]

If you want to improve your search engine optimization (SEO) results (or squeeze out a competitor in page ranking), a properly leveraged PR program could be just the boost you need. Relevant keywords. Link building. Delivering fresh, quality content. These tactics top the list of requirements for a successful SEO strategy – and a well-executed […]

A lot of companies tend to see only two options for PR around the holidays: holiday story lines and New Year trends.  While these may be the perfect recipe for a good holiday PR campaign, it’s time companies think outside the box.  As noted in my blog post last year “Tips for Successful Holiday Campaigns”, […]