Briefing technology industry analysts is a learned art rather than a formulaic science. The main objective is to connect with the analysts so they understand your company and solution enough to describe it accurately to others. Some of these “others” include journalists and potential customers who may subscribe to an analyst service. While this objective seems […]
https://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.png00Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2010-04-21 16:03:532010-04-21 16:03:53The ABCs of Industry Analyst Briefings
Robert Richardson is director of the Computer Security Institute, GoCSI.com. The CSI Filter virtual conference takes place on April 8 at www.CSIfilter.com. A security event not long ago pointed to a different direction for conference events. This was Shmoocon, a hacker conference that was well, a hacker conference. It’s casual, there’s guys with ponytails…it’s not […]
https://attainmarketing.com/wp-content/uploads/2010/03/live-stream.jpg15003000Valerie Driessenhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngValerie Driessen2010-03-18 16:39:262017-08-17 15:56:42When Events Begin to Stream
A shocking 30 billion web videos being viewed in the US in November 2009, followed by 33 billion being viewed in December, suggest that the medium may only now be reaching its advent, if yet. It appears that all the hype about online video is appropriate, and has been all along. We don’t know exactly […]
https://attainmarketing.com/wp-content/uploads/2010/02/AdobeStock_418722049-scaled.jpeg17072560Lorraine Kauffman-Hallhttps://attainmarketing.com/wp-content/uploads/2024/02/attain-marketing-2.pngLorraine Kauffman-Hall2010-02-27 00:23:392023-07-12 10:30:34Content is King (Even in Video)
The ABCs of Industry Analyst Briefings
Briefing technology industry analysts is a learned art rather than a formulaic science. The main objective is to connect with the analysts so they understand your company and solution enough to describe it accurately to others. Some of these “others” include journalists and potential customers who may subscribe to an analyst service. While this objective seems […]
When Events Begin to Stream
Robert Richardson is director of the Computer Security Institute, GoCSI.com. The CSI Filter virtual conference takes place on April 8 at www.CSIfilter.com. A security event not long ago pointed to a different direction for conference events. This was Shmoocon, a hacker conference that was well, a hacker conference. It’s casual, there’s guys with ponytails…it’s not […]
Content is King (Even in Video)
A shocking 30 billion web videos being viewed in the US in November 2009, followed by 33 billion being viewed in December, suggest that the medium may only now be reaching its advent, if yet. It appears that all the hype about online video is appropriate, and has been all along. We don’t know exactly […]